AMC Instruments – Magneto Inductive Devices Development

VenueTurin, Italy
ClientAxel Johnson International
Year2021

Concept

AMC Instruments designs, manufactures and sells systems to control and maintain metallic ropes and artifacts.

The companys growth was the opportunity to cooperate on its rebranding, embracing both logo and corporate communication material with the goal of highlighting the importance of AMCs technologies for prevention and plant safety.

Development

The companys instruments grant an easy and precise reading of wire ropes state, thanks to the visualization of collected data.

The visual language used in communication freely interprets these rigorous representations, translating them into a series of curves that add interest and connect content. The digital product catalog and a series of short videos further detail how devices work, their fields of application and the added value offered by AMCs technology.

CREDITS

IDENTITY AND
COMMUNICATION DESIGN
lamatilde

 

3D ANIMATION
PLASTICO

VIDEO
I Cammelli

SOUND DESIGN
Daniele Mana