Genoa’s Aquarium – Cetaceans Pavilion

VenueGenoa, Italy
ClientTODO (for Costa Edutainment)
Year2013

Concept

The new Cetaceans Pavilion of Acquario di Genova (Genoa’s Aquarium) is an educational and experiential journey that leads visitors on the discovery of the Pelagos Sanctuary – the Mediterranean waters that are the most densely populated by cetaceans, protected by an agreement between Italy, Monaco and France.

Development

The setup project we designed with TODO creates a complex exhibition system in which a variety of media come together in harmony to tell stories across different spaces, integrating the thrill of an immersive experience with the precision of scientific information.
The outcome is an itinerary with great visual rhythm, where visitors are surprised by unexpected points of view. Animals are the sole protagonists at the new Cetaceans Pavilion, immersed in an environment of dynamic balance between elements of historical and scientific culture and personal stories, passion for research and in-depth information about marine biology.

CREDITS

LEAD TIME
May – July 2013

SURFACE
7000 square meter

PROJECT
TODO (concept, visitor experience design, exhibit/interaction design)
lamatilde (interior/exhibit design)

COMMUNICATION DESIGN
TODO (graphics, motiongraphics)

CONSTRUCTION SUPERVISION
lamatilde

PHOTOGRAPHY
PEPEfotografia

SETUP
Studio Arredi