Gaudenti 1971 – Po

VenueTurin, Italy
ClientLa Dolce Passione s.r.l.
Year2018

Concept

Gaudenti 1971 is a new format that mixes the small, Italian fine pastry shop with a large international bakery. This was the starting point to define a space that could convey both respect for the traditional values of Italian culture and a strong drive for renewal. This premise translated into a careful renovation of existing elements, which were systematically integrated into the new decor. While a different graphic motif was designed for each venue, giving a new interpretation of historical decorative styles, the consistent use of velvet and blue wood ensures the brand is instantly recognizable.

Development

The original wood paneling from the early 1950s was renovated to lighten up overall decor and make it more delicate. In the same way, the ceiling coffers were altered and used for the new LED lighting system that gives the store an evocative luminous grid. Furthermore, blades of light echo the same geometric pattern introduced in the Carlo Felice location. The theatrical staircase that connects the two floors was freed and turned into part of the sitting area. The original hardwood floors had been gravely damaged by previous carpeting, but were recovered almost entirely. When restoration was not possible, they were replaced with resin flooring that clearly declares with its contrast a new solution, instead of hiding it.

CREDITS

LEAD TIME
April – May 2018

SURFACE
144 square meter

ARCHITECTURAL/INTERIOR DESIGN
lamatilde

CONSTRUCTION SUPERVISION
lamatilde

PHOTOGRAPHY
PEPEfotografia

VIDEO
Andrea Silvestro
Francesco Ghisi

SOUND DESIGN
Francesco Fantini

CONSTRUCTION COMPANY
Torino Costruzioni

INTERIOR FINISHES
Francesco Matturro (decorations)
Red Pubblicità (graphic supports)

ELECTRICAL SYSTEM
Torino Costruzioni

HYDRAULIC SYSTEM
Idraulica Caselli

SETUP
New Coop

LIGHTING
BT saldature

FURNITURE
New Coop (wood)
BT saldature (iron)
GR contract (covering)