Japs! cucina giapponese – Carlo Alberto
Concept
Opposites rule: light and darkness create an ideal separation, so the same space can serve the two souls in Japs! – fast and slow. This was a 360° project that went from interior decor to branding, connecting every aspect: for example, the decorative motif in the logo became a graphic and architectural element, in a relationship of perfect symmetry between image and architecture. Now each Japs! restaurant offers a different Japanese specialty, effectively connoting the chain’s different venues and sparking clients’ curiosity.
Development
Japs! – Carlo Alberto was the first restaurant to introduce Turin to traditional izakaya, the Japanese after-work venue par excellence. In this, designing the new counter – a western interpretation of inspiration found in typical Japanese pubs – played a crucial role.
Taking into consideration the venue’s size, benches replaced the shared table while still maintaining the darker area’s fast-paced and informal mood. The blond wood box was resized and made more dynamic: a diagonal line adds movement to the series of beams and the trapezoidal table seems to swell, tricking the viewer’s eye.
CREDITS
LEAD TIME
gennaio – febbraio 2017
SURFACE
51mq
ARCHITECTURAL/INTERIOR DESIGN
lamatilde
COMMUNICATION DESIGN
lamatilde
PHOTOGRAPHY
PEPE Fotografia
VIDEO
Andrea Silvestro
Francesco Ghisi
SOUND DESIGN
Francesco Fantini
CONSTRUCTION COMPANY
Hiteco
ELECTRICAL/HYDRAULIC SYSTEM
Hiteco
DOORS AND WINDOWS
Mirko Matteini
SETUP
New Coop
LIGHTING
Elettrogruppo ZeroUno
FURNITURE
Roi Graniti (stone covering)