Japs! cucina giapponese – Carlo Alberto

VenueTurin, Italy
ClientJaps!
Year2017

Concept

Opposites rule: light and darkness create an ideal separation, so the same space can serve the two souls in Japs! – fast and slow. This was a 360° project that went from interior decor to branding, connecting every aspect: for example, the decorative motif in the logo became a graphic and architectural element, in a relationship of perfect symmetry between image and architecture. Now each Japs! restaurant offers a different Japanese specialty, effectively connoting the chain’s different venues and sparking clients’ curiosity.

Development

Japs! – Carlo Alberto was the first restaurant to introduce Turin to traditional izakaya, the Japanese after-work venue par excellence. In this, designing the new counter – a western interpretation of inspiration found in typical Japanese pubs – played a crucial role.
Taking into consideration the venue’s size, benches replaced the shared table while still maintaining the darker area’s fast-paced and informal mood. The blond wood box was resized and made more dynamic: a diagonal line adds movement to the series of beams and the trapezoidal table seems to swell, tricking the viewer’s eye.

CREDITS

LEAD TIME
gennaio – febbraio 2017

SURFACE
51mq

ARCHITECTURAL AND INTERIOR DESIGN
lamatilde

IDENTITY AND COMMUNICATION DESIGN
lamatilde

 

PHOTOGRAPHY
PEPE Fotografia

VIDEO
Andrea Silvestro
Francesco Ghisi

SOUND DESIGN
Francesco Fantini
Daniele Mana

CONSTRUCTION COMPANY
Hiteco

ELECTRICAL/HYDRAULIC SYSTEM
Hiteco

DOORS AND WINDOWS
Mirko Matteini

SETUP
New Coop

LIGHTING
Elettrogruppo ZeroUno

FURNITURE
Roi Graniti (stone covering)