Japs! cucina giapponese – De Gasperi
Concept
Opposites rule: light and darkness create an ideal separation, so the same space can serve the two souls in Japs! – fast and slow. This was a 360° project that went from interior decor to branding, connecting every aspect: for example, the decorative motif in the logo became a graphic and architectural element, in a relationship of perfect symmetry between image and architecture. Now each Japs! restaurant offers a different Japanese specialty, effectively connoting the chain’s different venues and sparking clients’ curiosity.
Development
Japs! – De Gasperi makes the separation between opposites extremely sharp with all light elements aligned on the same side. Furthermore, making the counter light stone, framed in iron, makes its volume appear lighter and amplifies the perception of space. Finally, creating very collected spaces – such as the roofed niches with tall tables and stools – make the restaurant feel cozier and more welcoming.












CREDITS
LEAD TIME
October 2017
SURFACE
74 square meter
ARCHITECTURAL AND INTERIOR DESIGN
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IDENTITY AND COMMUNICATION DESIGN
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PHOTOGRAPHY
PEPE Fotografia
VIDEO
Andrea Silvestro
Francesco Ghisi
SOUND DESIGN
Francesco Fantini
Daniele Mana
CONSTRUCTION COMPANY
Torino Costruzioni
Fratelli Lika
INTERIOR FINISHES
Baral
ELECTRICAL SYSTEM
GM
HYDRAULIC SYSTEM
Termoidraulica Ferrigno e Caselli
DOORS AND WINDOWS
Galliano Elio
SETUP
Talenti
LIGHTING
Elettrogruppo ZeroUno