Mapei – Beyond utility
This project for modular exhibition and fair setups for Mapei – a leading multinational in construction products, adhesives and sealants – had the goal of enhancing the visual appeal of products that are generally considered exclusively in terms of functionality, because they are not used for the visible elements in a building.
The stratigraphic illustrations used to show the usage and features of each individual product were showcased like works of art in a gallery. The project thus turned products’ perception on its head, adding new aesthetic value. This concept was integrated into all exhibition spaces, marketing materials and communication implementations for the major fairs in the field of construction: MadeExpo, Saie, Cersaie, Abitare il Tempo.
Gruppo Bodino S.p.a.