National Automobile Museum
The re-opening of Turin’s National Automobile Museum (Museo Nazionale dell’Automobile) followed a radical overhaul of the structure and displays, which dated back to 1970.
The new visitor itinerary spreads out across three floors, dedicated to the history and evolution of cars in relation to society and other themes of broad interest. Throughout the exhibition, the focus is on the gradual process that made automobiles – born as a mere means of transportation – a status symbol.
lamatilde worked in close collaboration with Swiss architect François Confino and Studio LLTT – who had previously worked on the renovation of the National Museum of Cinema – to develop and produce all visual elements in the exhibition space. The National Automobile Museum was mentioned by British newspaper “The Times” in its list of the 35 best museums in the world.
March 2010 – March 2011
19000 square meter
Atelier Confino, Studio LL.TT, Cravetto-Pagella Architetti Associati, Carlo Fucini, François Roupinian, lamatilde