Torino Colors

VenueTurin, Italy
Year2007

Concept

Torino Colors is an alternative urban mapping system that replaces place names with colors. It was a unique endeavor that engaged the whole city in fully understanding design as a field of real, useful and beautiful projects; but it was also a way to question Turin’s image as a gray and industrial city.

Development

The new color-coded system was presented with Turn for Torino World Design Capital 2008. Before the logics of Google Maps had a chance to take a hold on us, it proposed a very simple method to map the city: colors overlap with urban spaces, so a different hue identifies each neighborhood and becomes more intense as one moves away from the city center.
Color-coding was displayed throughout the city to help people intuitively find their bearings, providing a new way to freely explore different areas of Turin without depending on addresses.