Ruspante – The evolution of traditional flavors

VenueTurin, Italy
ClientLa Rosticceria
Year2019

Concept

Rosticceria Lorenzini – a family-run business born in Piedmont’s countryside many years ago – finally brings its high-spirited energy to the city of Turin. Exuberance, expertise and original dishes are the winning ingredients of this free-range (in Italian, “ruspante”) recipe.

Development

Ruspante, the Rosticceria’s new urban brand, clearly stems from the Lorenzini family’s candid approach. Its bold and ironic visual language channels the story of its founders, overlapping the portraits of family members with graphic elements inspired by a world that is rural and light-hearted. Reflecting the Rosticceria’s journey into the city, food is presented through photographs with a strong urban feel – printed on poster paper to maintain the project’s direct and people-friendly nature.

Ruspante’s interiors let a rustic side shine through, with features such as walls textured like soil stroked by a rake, a brick-covered counter and details in materials that echo country life, like metal grill partitions.

CREDITS

LEAD TIME
October – November 2019

SURFACE
40 square meter

ARCHITECTURAL AND INTERIOR DESIGN
lamatilde

CONSTRUCTION SUPERVISION
lamatilde

IDENTITY AND COMMUNICATION DESIGN
lamatilde

PHOTOGRAPHY
PEPEfotografia

STYLING
Olympia de Molossi

CONSTRUCTION COMPANY
Adriano Barresi
DF Costaggiu (floor resin)

ELECTRICAL SYSTEM
Tidy Service

HYDRAULIC SYSTEM
Idraulica Caselli

SETUP
New Coop

EQUIPMENT
Ristocontract Group

INTERIOR FINISHES
Red Pubblicità (graphic supports)