WeGrill – The butcher’s bistro

VenueTurin, Italy
ClientCo.Ge.Fa.
Year2020
WeGrill_allestimento 10

Concept

Part butcher’s shop, part grill restaurant, part bistro: WeGrill offers the clients of Turin’s Nova Coop mall
on Via Botticelli the atmosphere they’d find at their trusted meat market, so they can choose the cut they want cooked.
An innovative restaurant format, to access and explore the many facets of grilling’s culinary culture.

Development

A versatile graphic motif, generated via parametric software, gives a playful interpretation of the grill pattern, breaking it up and reassembling it in many different variants, to echo the richness and variety offered by grilling in cooking.
Grills are featured throughout the space: milled on the counter, printed on wallpaper, laser-cut into the sheet metal of the faux ceilings and structures behind the signs.
Functional furniture pieces, such as benches and service stations, were custom designed and made, and contribute to further define the venue’s identity – a mix of different personalities, brought out by the neon signs and their lively and bold language.

CREDITS

LEAD TIME
april – july 2020

SURFACE
330 mq

ARCHITECTURAL
AND INTERIOR DESIGN
lamatilde

CONSTRUCTION SUPERVISION
lamatilde

PHOTOGRAPHY
Antonio La Grotta

CONSTRUCTION COMPANY
Co.Ge.Fa.

SYSTEMS PROJECT
R&A Tecnica

ELECTRICAL SYSTEM
R&A Tecnica

HYDRAULIC SYSTEM
R&A Tecnica

MECHANICAL SYSTEM
R&A Tecnica

SETUP
Morphosis
BT  Saldature
(steelwork)

EQUIPMENT
Ristotecnica

LIGHTING
Veglio Aldo