Gaudenti 1971 – Carlo Felice
Concept
Gaudenti 1971 is a new format that mixes the small, Italian fine pastry shop with a large international bakery. This was the starting point to define a space that could convey both respect for the traditional values of Italian culture and a strong drive for renewal. This premise translated into a careful renovation of existing elements, which were systematically integrated into the new decor. While a different graphic motif was designed for each venue, giving a new interpretation of historical decorative styles, the consistent use of velvet and blue wood ensures the brand is instantly recognizable.
Development
The first phase of the project brought the venue back to its original layout: unnecessary walls were removed to reveal its longitudinal profile, and vault ceilings were unveiled once again. Unlike Vittorio Emanuele, the Carlo Felice space was entirely re-designed – reinterpreting the historical legacy of the first Gaudenti location. Since there was no original paneling on the walls, a geometrical pattern was used to create a sharp contrast with the vault ceilings. Mirrors amplify space in the wing, multiplying it and its beauty. Blue is balanced by a new yellow hue that is warm and elegant, but never oversteps into golden tones.
CREDITS
LEAD TIME
December 2017 – January 2018
SURFACE
108 square metres
ARCHITECTURAL AND INTERIOR DESIGN
lamatilde
CONSTRUCTION SUPERVISION
lamatilde
COMMUNICATION DESIGN
lamatilde (pattern)
PHOTOGRAPHY
PEPEfotografia
VIDEO
Andrea Silvestro
Francesco Ghisi
SOUND DESIGN
Francesco Fantini
Daniele Mana
CONSTRUCTION COMPANY
Cerruti Blonna
INTERIOR FINISHES
Giuseppe Di Maio (decorations)
Red Pubblicità (graphic supports)
ELECTRICAL SYSTEM
Gielle 85
HYDRAULIC SYSTEM
Cerruti Blonna
SETUP
New Coop
LIGHTING
BT saldature
FURNITURE
New Coop (wood)
BT saldature (iron)
GR contract (covering)