KarKar.it
Interior
Identity
Communication
Concept
KarKar is a 3.0 car dealer that offers quick and effective service, allowing people to buy their next car directly from home, in just a few clicks.
The company’s positioning operation included brand restyling, a new visual identity, and the setup of a physical space for information and communication. The entire system was created to highlight and embody benefits such as the fast-tracked purchase journey and completely custom service.
Interior
Identity
Communication
Development
The “.it” domain was added to the renewed brand to instantly declare the digital nature of the service, while the new “Fast mood” slogan conveys a quick and effortless purchase experience. To support the creative concept, the visual language includes agile and streamlined graphics to suggest dynamism and movement.
KarKar’s store is informal and comfortable, reflecting the brand’s values of convenience and pragmatism. The central element is the client desk, surmounted by icons and descriptions of various services “on the menu” – inspired by the world of fast food, further reinforcing the play on words of the “Fast mood” slogan.
The new visual language is channeled via gadgets and merchandising that further support brand identity communication.
The store window features elements from the visual identity as well as information and communication about the brand and the services it provides.
CREDITS
LEAD TIME
July 2024 – October 2024
SURFACE
70 square metres
STRATEGY
Spacewise
INTERIOR DESIGN
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CONSTRUCTION SUPERVISION
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IDENTITY & COMMUNICATION DESIGN
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PHOTOGRAPHY
Alessandro Saletta – DSL Studio
AUDIOVISUAL SYSTEM
Exe Act
SETUP
BC Arredamenti
INTERIOR FINISHES
R.E.D. Pubblicità (graphic supports)