Sustainability Management School – Business as it should be
The Sustainability Management School (SUMAS) is the first private school in Europe to fully focus on sustainable development in business.
To create the materials that present their courses, a visual language was first defined to immediately evoke sustainability as a requirement for business.
The key concepts within the theme of sustainability and the school’s founding values are represented with an icon system that stands out with a signature background color and soft gradient. The latter represents the new direction SUMAS promotes in teaching business, and characterizes all visuals with an airy and unobtrusive style that translates into graphical terms the lightness that is typically associated with sustainable development.
The gradient texture extends beyond icons’ borders to characterize pages’ visual language.