The Modern Nose – wine aroma tasting kit
The Modern Nose is a wine aroma tasting kit that helps both professionals and amateurs learn how to recognize the different aromas in wine. lamatilde collaborated with TODO on The Modern Nose’s packaging since the early stages of project development.
The Modern Nose kit includes a range of solid scents, which are more long lasting and reliable than traditional liquid ones. All scents are protected by a photochemically milled grille, which has a perforated number on it. This solution serves a decorative purpose – recalling the kit’s graphic design (and the number allows users to easily find the scent in the kit’s deck of flashcards)– but is also functional, as protects the scents and allows them to transpire.
TODO (concept, creative direction)
lamatilde (product design, packaging, prototyping)
TODO (visual identity, packaging, illustrations)
Stefano Maccarelli (art direction, visual identity)