UNIGHT 2022
Strategy
Identity
Communication
Concept
UNIGHT is an immersive experience in the world of research, based on the participation of researchers from 5 different countries in science cafés and conferences, exhibitions, prototype presentations, experiments for adults and children – all tying in with the most relevant and urgent subjects identified by the European Community.
The overarching goal is to raise citizens’ awareness for the importance of the research process, so that together we can meet future challenges impacting our health and the planet’s future.
Strategy
Identity
Communication
Development
The concept of research was expressed through a graphic element resembling a magnifying glass, focusing the attention on the main content of the communication.
The visual language permeates all the communication material and also translates the main themes of the event into graphic patterns, made up of small icons that simulate something you may see through a microscope – to represent the in-depth dives visitors are offered and the scientific complexity of the issues approached.
In the exhibition spaces, the magnifying glass turns into a physical gadget to spark an interactive relationship between visitors and specific content, and reveal hidden information on the world of research.
The “United Citizens for Research” claim expresses the event’s main goal: to enhance the dialogue between science and citizens, inviting every part of society to participate in the research process.
CREDITS
LEAD TIME
April 2022 – September 2022
IDENTITY & COMMUNICATION DESIGN
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PHOTOGRAPHY
Simone Coppola
VIDEO
Luca Giraudo
DIGITAL COMMUNICATION
Mekit
COMMUNICATION PRODUCTION
R.E.D. Pubblicità (digital printing)
MCL | Officine Poligrafiche di Torino (letterpress printing)
Printoria (t-shirts)
ShapeLab (gadgets)
An event by:
UNITA – Universitas Montium
INTERNATIONAL PARTNERS
Università di Torino
Universidade da Beira Interior
Université de Pau et des Pays de l’Adour
Université Savoie Mont Blanc
Universitatea de Vest din Timisoara
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ASSOCIATED PARTNERS
Politecnico di Torino
Universidad de Zaragoza
UNIGHT is a European Researchers’ Night project funded by the European Commission under the Marie Skłodowska-Curie Actions programme.