UNIGHT
Strategy
Identity
Communication
Concept
UNIGHT (European Researchers’ Night) is an immersive experience in the world of research, based on the participation of researchers from 5 different countries in science cafés and conferences, exhibitions, prototype presentations, experiments for adults and children – all tying in with the most relevant and urgent subjects identified by the European Community.
Strategy
Identity
Communication
Development
The visual language permeates the setup and all the communication material, both physical and digital, translating the main themes of the event into graphic patterns. Each one is composed of small icons inscribed in circular shapes, simulating something you may see through a microscope – and representing the in-depth dives visitors are offered, as well as the scientific complexity of the issues approached.
The overarching goal is to raise citizens’ awareness of the importance of the research process, so that together we can meet the challenges impacting our health and the planet’s future.
The “United Citizens for Research” claim expresses the event’s main goal: to enhance the dialogue between science and citizens, inviting every part of society to participate in the research process.
CREDITS
LEAD TIME
April 2023 – September 2023
IDENTITY & COMMUNICATION DESIGN
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PHOTOGRAPHY
Luca Giraudo
Simone Lizza
VIDEO
Luca Giraudo
Manuel Maccario
DIGITAL COMMUNICATION
Mekit
SETUP
MODOEVENTI
COMMUNICATION PRODUCTION
R.E.D. Pubblicità (digital printing)
MCL | Officine Poligrafiche di Torino (offset printing)
Printoria (t-shirts)
An event by:
UNITA – Universitas Montium
INTERNATIONAL PARTNERS
Università di Torino
Universidade da Beira Interior
Université de Pau et des Pays de l’Adour
Université Savoie Mont Blanc
Universitatea de Vest din Timisoara
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ASSOCIATED PARTNERS
Politecnico di Torino
Universidad de Zaragoza
UNIGHT is a European Researchers’ Night project funded by the European Commission under the Marie Skłodowska-Curie Actions programme.