UNIGHT – United Citizens for Research

VenueTurin, Italy
ClientUniversità di Torino
Year2022

Concept

UNIGHT is an immersive experience in the world of research, based on the participation of researchers from 5 different countries in science cafés and conferences, exhibitions, prototype presentations, experiments for adults and children – all tying in with the most relevant and urgent subjects identified by the European Community.

The overarching goal is to raise citizens’ awareness for the importance of the research process, so that together we can meet future challenges impacting our health and the planet’s future.

Development

The concept of research was expressed through a graphic element resembling a magnifying glass, focusing the attention on the main content of the communication.

The visual language permeates all the communication material and also translates the main themes of the event into graphic patterns, made up of small icons that simulate something you may see through a microscope – to represent the in-depth dives visitors are offered and the scientific complexity of the issues approached.

In the exhibition spaces, the magnifying glass turns into a physical gadget to spark an interactive relationship between visitors and specific content, and reveal hidden information on the world of research.

CREDITS

LEAD TIME
April – September 2022

IDENTITY & COMMUNICATION DESIGN
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PHOTOGRAPHY
Simone Coppola

VIDEO
Luca Giraudo

DIGITAL COMMUNICATION
Mekit

COMMUNICATION PRODUCTION
R.E.D. Pubblicità (digital printing)
MCL | Officine Poligrafiche di Torino (letterpress printing)
Printoria (t-shirts)
ShapeLab (gadgets)

An event by:
UNITA – Universitas Montium

INTERNATIONAL PARTNERS
Università di Torino
Universidade da Beira Interior
Université de Pau et des Pays de l’Adour
Université Savoie Mont Blanc
Universitatea de Vest din Timisoara
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ASSOCIATED PARTNERS
Politecnico di Torino
Universidad de Zaragoza

UNIGHT is a European Researchers’ Night project funded by the European Commission under the Marie Skłodowska-Curie Actions programme.