EDIT Milano

The design approach, in addition to maintaining the original architectural character of the site, preserved the industrial legacy of the location with a careful selection of materials and finishes.

The beating heart of the venue, and central element in the project, is the concrete island counter with pewter top, which takes off from the one designed for the first EDIT in Turin, thus giving the interiors a coherent identity. Most of the client experience develops around this counter: one side is dedicated to beer tapping and serving, while the other functions as a coffee and cocktail bar. The milled Viroc paneling, which envelops the entire space and accompanies customers to the different areas in the venue, echoes the counter’s texture for material and visual continuity.