Gaudenti 1971
Interior
Identity
Communication
Concept
Gaudenti 1971 is a new format that mixes the small, Italian fine pastry shop with a large international bakery. This was the starting point to define a space that could convey both respect for the traditional values of Italian culture and a strong drive for renewal. This premise translated into a careful renovation of existing elements, which were systematically integrated into the new decor. While a different graphic motif was designed for each venue, giving a new interpretation of historical decorative styles, the consistent use of velvet and blue wood ensures the brand is instantly recognizable.
Interior
Identity
Communication
Development
Inside one of Turin’s oldest fine pastry shops, all elements with historical value were recovered and enhanced, while those that hindered optimal use of space were redirected to new use – such as the windows, turned into little deco sitting areas. Any additions were custom designed: the counter, for example, contrasts the wood paneling with its spaceship-like look. Only noble materials were selected to complete the decor, but additional treatments – such as a brushed finish on brass – set a more muted tone throughout.
CREDITS
LEAD TIME
May 2017 – June 2017
SURFACE
300 square metres
ARCHITECTURAL AND INTERIOR DESIGN
lamatilde
CONSTRUCTION SUPERVISION
lamatilde
COMMUNICATION DESIGN
lamatilde
PHOTOGRAPHY
PEPE fotografia
VIDEO
Andrea Silvestro
Francesco Ghisi
SOUND DESIGN
Francesco Fantini
Daniele Mana
CONSTRUCTION COMPANY
Cerruti Blonna
ELECTRICAL SYSTEM
Gielle 85
HYDRAULIC SYSTEM
Cerruti Blonna
SETUP
Disé
LIGHTING
BT saldature
INTERIOR FINISHES
Giuseppe Russo (decorazioni)
Red Pubblicità (supporti grafici)