FIATCafé500 was designed for Casa 500, the exhibition space dedicated to the iconic Fiat 500 inside Pinacoteca Agnelli, part of the Lingotto industrial complex.
The project aimed to enrich visitors’ experience at the museum, while at the same time conveying the location’s identity in a contemporary homage to the history of the FIAT 500.
To create a sense of continuity with the overall industrial context, the project was based on a visually light design that respects the space’s natural rhythm and the materials used for existing architectural elements, creating interiors that become natural extensions of the structure itself.
Tying in with the design approach followed for the historical FIAT 500, and in particular with its balance between aesthetic and functional aspects, the interior design defines and covers the cafeteria area – as if adding bodywork to the space itself – fluidly blending it in with the architecture, with functional furniture like the counter and shared, convivial table.
In addition, an installation surface portrays and pays homage to the “boom” of the FIAT 500 and to its social impact, with a graphic composition that represents a burst of cars.
The design of the FIAT 500 is reduced to its essence and turned into a symbol that represents and tells the story of this icon.
Outside, the experience revolves around a large, pre-existing raised flowerbed that was turned into a functional element for visitors, by adding chairs and tables both around it and integrated into the structure itself.
The design enhances the view from the terrace, by adding a panoramic table that faces the fascinating parabolic curve of the Lingotto track.
90 square meters (interiors)
150 square meters (exteriors)
ARCHITECTURAL AND INTERIOR DESIGN
Alessandro Saletta (DSL Studio)