Place des Lices

VenueTurin, Italy
ClientGida Profumi
Year2021

Concept

Place des Lices products are born in Grasse, the world’s perfume capital at the heart of Provence.
The brand’s historical collection now makes a comeback with a new look, to celebrate the region’s fine tradition with inspiration from Mediterranean atmospheres and Belle Époque charm, channeling the era that saw the rise of the Côte d’Azur legend with its evocative seaside locations.

Development

Restyling the packaging of the perfume range was also an opportunity to renovate the Place des Lices brand, which
features retro-style typography in honor of the timeless elegance of the Côte d’Azur.

The collection’s visual language is complemented by original illustrations reminiscent of the vintage look and feel of Belle Époque posters. Imagery thus becomes a narrative device, to tell the story of the features and ingredients behind each fragrance in the most evocative way.

CREDITS

IDENTITY AND
COMMUNICATION DESIGN
lamatilde

 

PHOTOGRAPHY
Raffaele Silvestri

ILLUSTRATIONS
Giulia Milos