AMC Instruments designs, manufactures and sells systems to control and maintain metallic ropes and artifacts.
The company’s growth was the opportunity to cooperate on its rebranding, embracing both logo and corporate communication material with the goal of highlighting the importance of AMC’s technologies for prevention and plant safety.
The company’s instruments grant an easy and precise reading of wire ropes’ state, thanks to the visualization of collected data.
The visual language used in communication freely interprets these rigorous representations, translating them into a series of curves that add interest and connect content.
The digital product catalog and a series of short videos further detail how devices work, their fields of application and the added value offered by AMC’s technology.
Corporate imagery takes on a unique style with the graphic treatment achieved with a parametric software.
The semantics of ropes was explored, looking for fun content to tell the story of the brand’s vision and mission in an original way.
How is an MRT (Magnetic Rope Test) device made? Find out here.
IDENTITY AND COMMUNICATION DESIGN