ANTONINO – Street food by Cannavacciuolo

VenueVicolungo (NO), Italy
ClientAntonino
Year2019

Concept

Italy’s widespread and centuries-long tradition of street food has Naples at its very heart. Now Antonino – a new street food format by chef Cannavacciuolo – draws inspirataion from this legacy and adds a new, exceptional interpretation to the country’s history of on-the-go eating.

Development

The visual identity of the project was designed to enhance Antonino’s folk flavor: the logotype echoes market signs in vernacular cursive handwriting, while illustrations portray typical dishes laid out on a table. Their delicious style is empasized by unique patterns, created by using actual kitchen tools.

Antonino strives to make simplicity its statement, with a traditional space that features a perfectly centered counter on the back wall – but also adds a second, perpendicular counter, and a handful of tables and chairs to break up and soften the environment. On the side walls, custom display units are complemented by awnings – resembling the canopies in Italian farmers market, finishing off Antonino’s “square” with a unique touch.

CREDITS

LEAD TIME
March – May 2019

SURFACE
144 square meter

PROJECT
lamatilde

CONSTRUCTION SUPERVISION
Studio Morandi

COMMUNICATION DESIGN
lamatilde

PHOTOGRAPHY
PEPEfotografia

VIDEO
Andrea Silvestro

LETTERING
Il letterista

STAFF UNIFORMS
Batna

CONSTRUCTION COMPANY
EDILVERUNO

ELECTRICAL SYSTEM
NEW LIGHT

HYDRAULIC SYSTEM
EMMEERRE

SETUP
CGF Design
Battivelli Manufatti
(counter covering)

LIGHTING
Elettrogruppo Zerouno

INTERIOR FINISHES
Red Pubblicità (graphic supports)