Dolcelia

VenueTurin, Italy
ClientDolcelia
Year2021

Concept

Dolcelia is a laboratory of deliciousness where tasty baked treats are prepared especially for people who avoid gluten or have intolerances proving that eliminating a fewingredients can still leave flavor intact, with quality at par with traditional recipes.

Development

The original interiors break free from the canon of traditional pastry shops. The counter, which usually is the brightest highlight of similar spaces, takes a step back to create a more ample area for clients to sit down and enjoy a break. The shared seating faces the counter to favor movement around the central space, recreating the typical layout of Parisian café tables.

The visual identity declares Dolcelias core concept and business focus, with illustrations that synthetize into outlines sandwiches, pizza slices, cookies, croissants, doughnuts and other specialties, representing the essence of products which remain full of flavor, even without gluten and other ingredients.

CREDITS

LEAD TIME
September 2019 – November 2021

SURFACE
67 square meters

ARCHITECTURAL AND INTERIOR DESIGN
lamatilde

IDENTITY AND COMMUNICATION DESIGN
lamatilde

PHOTOGRAPHY
PEPE fotografia

CONSTRUCTION COMPANY
Bottega del Fre

EQUIPMENT
Gherra

LIGHTING
Elettrogruppo ZeroUno