Italy’s widespread and centuries-long tradition of street food has Naples
at its very heart. Now Antonino – a new street food format by chef Cannavacciuolo – draws inspiration from this legacy and adds a new, exceptional interpretation to the country’s history of on-the-go eating.
The visual identity of the project was designed to enhance Antonino’s folk flavor: the logotype echoes market signs in vernacular cursive handwriting, while illustrations portray typical dishes laid out on a table. Their delicious style is empasized by unique patterns, created by using actual kitchen tools.
Antonino strives to make simplicity its statement, with a traditional space that features a perfectly centered counter on the back wall – but also adds a second, perpendicular counter, and a handful of tables and chairs to break up and soften the environment. On the side walls, custom display units are complemented by awnings – resembling the canopies in Italian farmers market, finishing off Antonino’s “square” with a unique touch.
A cement-base resin was used for the counters, with glass aggregate making them as rich as a summer at the seaside in Sorrento.
The patterns in the visuals are effectively reflected in the colorful irregularity of the material used for the counters.
The patterns are not only used to fill images, but represent what you would see inside food to make the illustrations even more enticing.
The expressive patterns are also channeled in the interior decor, transfered onto wallpaper.
The display units are designed to hide the walls as little as possible, and to fully highlight products.
March – May 2019
144 square metres
ARCHITECTURAL AND INTERIOR DESIGN
IDENTITY AND COMMUNICATION DESIGN
Red Pubblicità (graphic supports)