Astrophil & Stella
The new Gida Profumi brand offers artisanal, excellent products conceived by some of the most renowned Master Perfumers in the world.
The name “Astrophil & Stella” is inspired by the title of a collection of 16th-century poems by Sir Philip Sidney: Astrophil is a proud, determined and dreamy mortal, while Stella is an elusive, beautiful and lively goddess. When they meet, their love binds the earth and sky together in an embrace of perfume and enchantment.
The great, classic love trope finds its most ethereal interpretation in this project, channeling the sensations each fragrance evokes.
The brand design focused on storytelling, which stems and develops from the hues connected to the ingredients in the different perfumes. Each fragrance turns into a chapter in the book of cosmic love, weaving new and original narrations starting from the main concept.
The visual elements in the identity are reminiscent of constellations and their apparent movement, and characterize all the brand’s communication materials, from the website to product packaging – in which fragrances are set like shiny stars in the night sky.
The font selected for the identity inspired the signs composed for the brand’s visual language.
IDENTITY AND COMMUNICATION DESIGN