Meraviglioso
Interior
Identity
Communication
Concept
Meraviglioso explores the essence of Italian culture, creating an original and fun code that stems from the habit that makes Italian speaking so unique and folkloristic: hand gestures. The outcome is a dream-like and surreal space, where memories of Italian lifestyle embrace tradition and wholesome cooking. Meraviglioso is new because it did not exist before, but also traditional because it gives a new interpretation of consolidated cultural elements.
Interior
Identity
Communication
Development
From a design point of view, Meraviglioso’s concept strived to be extremely flexible and easy to implement: anything that was already working well was maintained – because we believe you don’t always need to “design everything”.
First of all, the project included completely new systems and renovated furniture for the kitchen, bar and pizza restaurant. Interiors followed the restyling criteria defined in a new setup manual, which “neutralized” the colors of the architectural container and added custom furniture and installations. The latter give the space personality, with great use of collages that aptly express made-in-Italy gestures with an extravagant futurist vibe.
CREDITS
LEAD TIME
February 2015 – April 2015
SURFACE
350 square metres
ARCHITECTURAL AND INTERIOR DESIGN
lamatilde
IDENTITY AND COMMUNICATION
DESIGN
lamatilde
PHOTOGRAPHY
PEPE fotografia
INSTALLATIONS AND ART
Beppe Conti
CONSTRUCTION COMPANY
C.P.F. di Paolo Cesarato
ELECTRICAL SYSTEM
Elettrogruppo ZeroUno
SETUP
Studio Arredi
Bernardi di Andrea e Paolo Cetrangolo & C. (iron)
LIGHTING
BT saldature
INTERIOR FINISHES
Elio Civera