SM’art develops and manufactures decorative panels with high technical performance and aesthetic quality, for the furniture and interior decor industry.
Updating the company’s product catalog was the opportunity to create a new visual language, able to enrich and enhance the brand’s identity.
The project began by reorganizing the products into categories defined by concepts or material qualities.
Then, names and illustrated symbols were defined to convey the visions suggested by each collection, thus composing a new visual language implemented in the catalog and in all communication materials.
The art direction also encompassed the product photoshoot, with the intention of highlighting the material quality of the surfaces produced by the company and the variety of their range.
Technical illustrations were added to describe products from a functional standpoint, present different solutions, and emphasize the strengths of the SM’art catalog.
IDENTITY & COMMUNICATION DESIGN