SM’art
Strategy
Identity
Communication
Interior
Exhibit
Concept
SM’art develops and manufactures decorative panels with high technical performance and aesthetic quality, for the furniture and interior decor industry.
Updating the company’s product catalog was the opportunity to create a new visual language, able to enrich and enhance the brand’s identity.
Strategy
Identity
Communication
Interior
Exhibit
Development
The project began by reorganizing the products into categories defined by concepts or material qualities.
Then, names and illustrated symbols were defined to convey the visions suggested by each collection, thus composing a new visual language implemented in the catalog and in all communication materials.
The art direction also encompassed the photoshoot of the finishes and the design of the company’s showroom, with the intention of highlighting the material quality of the products and the variety of their range.
The vertical displays in the SM’art showroom are equipped with an innovative lighting system that highlights the surface characteristics of the finishes.
The SM’art showroom includes an area dedicated to moodboard composition, a space designed to experiment and explore all the possibilities of colour and material combinations among the catalogue finishes.
Technical illustrations were added to describe products from a functional standpoint, present different solutions, and emphasize the strengths of the SM’art catalog.
CREDITS
IDENTITY & COMMUNICATION DESIGN
lamatilde
PHOTOGRAPHY
PEPE fotografia